You've ALRADY built the audience. Let's build the business THAT SCALES around it.
Strategic partnerships, revenue growth, and commercial leadership for established creators and content-driven businesses.
I provide commercial advisory services
for creator-led businesses.
You've worked hard to build an audience that trusts you. Turning that influence into a sustainable business is a different challenge altogether.
I help established creators and content-driven businesses identify new revenue opportunities, develop stronger brand partnerships, and make smarter commercial decisions.
Whether you're evaluating a major sponsorship, considering a new product, or simply wondering where to focus next, I bring an independent perspective to the opportunities and challenges in front of you.
No big consulting team. No unnecessary complexity. Just experienced advice and a fresh set of eyes on your business.
Hi. I'm Josh. I'm bald, sort of tall, and yes, there's still some red in my beard.
I've spent more than 20 years in business development, from working with large enterprise organizations to helping build 1000 Hours Outside into a multifaceted business spanning media, brand partnerships, physical products, publishing, live events and digital offerings.
Along the way, I've learned that business, like most of life, is really about relationships. I've seen what works, made plenty of mistakes, and discovered that some of the best opportunities are hiding in plain sight.
I enjoy connecting people, spotting possibilities others might overlook, and finding creative ways to make good things happen.
That's what gets me out of bed in the morning. Well, that and a pot of dark roast coffee, black and piping hot.
MY SERVICES
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Included:
Two 60-minute private strategy calls monthly
Ongoing email/text access with reasonable boundaries
Review of major partnership opportunities and proposals
Advice on monetization, pricing, product strategy, and growth
Quarterly commercial priorities and planning
6 month engagement
Separately scoped: Active sales representation, extensive financial modeling, managing negotiations, and hands-on product launches.
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An outside perspective on what's next for your business.
A focused commercial assessment designed to help established creators and content-driven businesses uncover new revenue opportunities, strengthen existing revenue streams, and identify their most promising paths to growth.
Drawing on experience in enterprise sales, brand partnerships, media monetization, and product development, I provide an objective evaluation of your business and a practical roadmap for what comes next.
What's Included
1. Commercial Business Assessment
An evaluation of your existing business, including audience assets, revenue streams, sponsorships, products, pricing, and organizational capacity. We'll examine what's working, where opportunities may be overlooked, and what could be improved.
2. Revenue Opportunity Identification
Identification of the three to five most promising opportunities to grow or diversify revenue. These may include strategic brand partnerships, sponsorships, physical or digital products, subscriptions, licensing, or other commercial initiatives.
3. Revenue Potential & Feasibility Analysis
Directional financial estimates for each recommended opportunity, including revenue potential, required investment, operational considerations, and key assumptions.
4. Strategic Priorities & 90-Day Action Plan
A prioritized set of recommendations based on potential return, implementation complexity, available resources, and strategic fit. Includes a practical 90-day roadmap outlining where to focus and what actions to take first.
5. The Opportunity Brief & Executive Review
A professionally prepared written assessment summarizing findings, opportunities, and recommendations, accompanied by a 60–90 minute private presentation and strategic discussion.
The Outcome
A clearer understanding of where your business stands, where its strongest commercial opportunities exist, and what steps to take next.
Typical engagement: 3–4 weeks.
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Fractional Head of Partnerships
Experienced partnership leadership. Without the full-time commitment.
Building meaningful brand partnerships takes more than a great audience and a compelling story. It takes the right strategy, the right relationships, and someone who knows how to turn conversations into commercial opportunities.
I work directly with established creators, media brands, and content-driven businesses to develop and execute partnership strategies that generate revenue and create long-term value.
Think of me as an extension of your team. I work behind the scenes to identify the right partners, develop compelling opportunities, lead commercial conversations, and help get deals across the finish line.
You stay focused on creating the content and building the audience. I'll help build the partnerships that support the business.
What's Included
1. Partnership Strategy & Positioning
Evaluate existing partnerships, audience assets, sponsorship inventory, and commercial opportunities to develop a focused strategy for attracting higher-value brand relationships.
2. Partnership Development & Outreach
Identify prospective partners, develop compelling partnership opportunities, and lead targeted outreach to brands and organizations that align with your audience and business objectives.
3. Sponsorship Packaging & Pricing
Develop and refine sponsorship packages, integrated brand partnerships, pricing structures, and longer-term commercial opportunities designed to maximize the value of your audience and content.
4. Deal Development & Negotiation
Lead commercial conversations, develop proposals, negotiate partnership terms, and help move qualified opportunities toward signed agreements.
5. Pipeline Management & Commercial Guidance
Maintain visibility into active opportunities, manage strategic follow-ups, and provide ongoing guidance on partnership priorities, deal structures, and future revenue opportunities.
The Outcome
A more intentional, professional approach to partnership development, stronger commercial relationships, and a clearer path toward sustainable sponsorship and partnership revenue.
Engagement: Monthly retainer with an initial 3–6 month commitment.
Limited availability. All engagements are led directly by Josh Yurich.
